The Ultimate Guide to Writing an Effective Press Release 

Laptop Work-10.jpg

Press releases help businesses spread their message and get valuable publicity

Press releases are an important tool in a flight school's marketing toolbox. They help keep the community informed and are meant to pique the interest of journalists who can cover the topic further.

Think of a press releases as an article that you write about yourself and submit to newspapers, news websites, and local radio and TV stations. By doing the hard work for the editor or reporter you allow the news source to easily add content to their paper or site. The news outlet may take all or part of the press release and use it as an article. If you invite them to check out your school and follow up with your contact, they may even cover the story in more depth.