Press releases are an important tool in a flight school's marketing toolbox. They help keep the community informed and are meant to pique the interest of journalists who can cover the topic further.
Think of a press releases as an article that you write about yourself and submit to newspapers, news websites, and local radio and TV stations. By doing the hard work for the editor or reporter you allow the news source to easily add content to their paper or site. The news outlet may take all or part of the press release and use it as an article. If you invite them to check out your school and follow up with your contact, they may even cover the story in more depth.
In this Guide to Writing Press Releases You'll Learn
Why and when you should send a press release about your flight school
What's the best format to use for your flight schools press releases
How to build a media contact list that will give you the best chance of getting your news picked up
How to use press releases as part of a broader promotion plan for your flight school
